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Episode 159: Live Q&A: Thoughts on Creating Authentic Content and Curriculum

If there’s one topic that eludes yoga teachers most, it’s not the correct angle of the front knee in Anjaneyasana. It’s how to teach yoga and make a livable wage. We recorded this week’s episode live at Jason’s 300-hour training at Lovestory Yoga in San Francisco and answered student questions creating content that’s authentic and sustainable.

We talk about:

* Why quality is so much more important than quantity when it comes to content–even in the fast-paced world of social media

* A few ideas for diversifying your streams of income so you’re not relying solely on public yoga classes to pay your bills

* How to decide how much content to give away

* How to get beyond the daily grind to create a teaching curriculum

* When to hire others to help you scale your business (and what to contract out)

RECOMMENDED AND RELATED LINKS

Episode 121: Q&A – Ideas for Building Your Business (And Your Confidence) as a Yoga Teacher

Episode 145: Teaching Part-Time is Still Teaching

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Episode 154: Bernie Clark on the Benefits of Yin

Bernie Clark quote - Episode 154
The thoughtful and articulate Bernie Clark joins us on the show this week! Bernie is perhaps best known for his influential Yin yoga teachings as well as his books, The Complete Guide to Yin Yoga, and Your Body, Your Yoga.

When Jason and I shared our thoughts about Yin Yoga at the end of season 1 (episode 147), we hadn’t expected it to be so polarizing. After seeing Bernie’s response to the episode in one of his forums and after listening to you, our listeners, we asked him on the show.

We covered a lot of ground in this episode: Bernie clarified Yin’s origin story, he shared how Yin benefits him personally (and how he complements it with strength-training), as well as how he guides (even flexible students like Andrea) to discern their edge in poses. The big takeaway from the conversation? We landed on more points of agreement than points of difference. The one point of difference that remains is whether or not lengthening ligaments is a good idea. And if you’d like to research that further, check out the show notes.

RECOMMENDED AND RELATED LINKS

The following links are intended to help you take personal responsibility for your body and your practice. Our hope is that they can help you determine what resonates with you and feels right in your body.

Blog posts and citations from Bernie
In Defense of Yin Yoga
A Scientific Basis for Yin Yoga
Helen Langevin: The Science of Stretch
The Complete Guide to Yin Yoga by Bernie Clark

Citations from Jason:
“When a tendon/ligament is stretched beyond physiological limits, some fibrils be‐ gin to fail. Micro failure accumulates, stiffness is reduced and the ligament/tendon begins to fail. This occurs when intramolecular cross-links between collagen fibers fail. The tendon therefore undergoes irreversible plastic deformation. When the tendon/ligament is stretched to more than 8-10% of its original length, macroscopic failure follows.”
Injury and Repair of Ligaments and Tendons

“Dynamic or static muscle action creates internal resistance in the loaded structures (stress) that counteracts deformation (strain) of the tissue. All tissue has a characteristic ability to tolerate deformation and stress, and injuries occur when the tolerance level is exceeded. An acute injury occurs when loading is sufficient to cause irreversible deformation of the tissue, whereas an overuse injury occurs as a result of repeated overloading either in the loading itself or through inadequate recovery time between loadings. Each incidence, alone, is not enough to cause irreversible deformation, but the repeated actions can result in an injury over time.” Olympic Committee Manual of Sports Injuries: An a Guide to the Management of Injuries in Physical Activities

The Science and Physiology of Flexibility and Stretching: Implications and Applications in Sport Performance and Health, Professor David G. Behm, November 2018

Episode 147: Jason’s Take on Yin Yoga

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If you like the podcast, please leave a review or rating on iTunes! It makes it easier for others to find the podcast. If you don’t know how to leave a review, here are some step by step instructions. Woohoo! So easy!

SHOUT-OUT TO OUR SPONSORS

Ohmme is a company that makes yoga and activewear clothing for men. The fit and function is phenomenal. Plus, their design and manufacturing process is sustainable since they use many recycled materials. For 20% off your Ohmme order, visit ohmme.com and use promo code YOGALAND20.

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Episode 151: Our Best Online Marketing Tips for Yoga Teachers

online marketing tips for yoga teachers - Jason Crandell quote
Like it or not, if you want to be a full-time yoga teacher today, digital marketing is a part of the job.

It doesn’t come easily to everyone, but through the years Jason and I have figured out what works for us. In this episode, which was recorded at one of Jason’s yoga teacher trainings at LoveStoryYoga in San Francisco, we share our best advice for yoga teachers who are trying to build a following online.

*Our best tips for creating consistent, authentic content for social media when marketing doesn’t come easily. (Particularly, we talk about how to be a storyteller, solve a problem, and start with your wheelhouse, and turn that into content.)

*How to use social media to attract private clients, as opposed to a mass audience.

*When it might be smarter to focus on in-person marketing and networking instead of online

*An easier way to gather student testimonials for social proof

*Suggestions for people who aren’t comfortable posting photos of themselves in yoga postures (and selfies in general!). Plus, Andrea’s tips for taking better photos.

*Advice for teachers who want to expand their teaching online by making yoga videos available online

RECOMMENDED AND RELATED LINKS

Adam Husler on Instagram

Episode 101: Learning, Growing, & Thriving After Injury with Laura Burkhart

WRITE A YOGA PODCAST REVIEW

If you like the podcast, please leave a review or rating on iTunes! It makes it easier for others to find the podcast. If you don’t know how to leave a review, here are some step by step instructions. Woohoo! So easy!

SHOUT-OUT TO OUR SPONSORS

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Episode 149: How to Change Your Teaching Style Without Losing Your Students

This week’s episode is a continuation of last week’s discussion on how to cope with changes to your yoga practice and teaching style. Jason shares his more practical tips on how to change up your teaching style with grace. Something that is particularly challenging when your livelihood depends on an earlier approach.

We talk about:

* How Jason got started teaching in the Ashtanga tradition, and why he began to lose interest in that and move on to more technique-oriented approach

* A few pose techniques that Jason has changed his opinions on (and why). He talks about his approach to backbends, twists, Anjaneyasana (Low Lunge), and Eka Pada Rajakapotasana (Pigeon Pose).

* Why it’s a good idea to make changes to your yoga teaching schedule slowly over time. (Especially if you’re making a drastic change.)

* How to communicate your more subtle changes to your teaching approach to longtime students in a way that’s both diplomatic and respectful

RECOMMENDED AND RELATED LINKS

Episode 148: Change Is the Only Certainty…In Yoga

WRITE A YOGA PODCAST REVIEW

If you like the podcast, please leave a review or rating on iTunes! It makes it easier for others to find the podcast. If you don’t know how to leave a review, here are some step by step instructions. Woohoo! So easy!

SHOUT-OUT TO OUR SPONSORS

1. LOLA is a female-founded company offering 100 organic cotton tampons, pads, and liners. For every purchase, LOLA donates feminine care products to homeless shelters across the U.S. For 40% off all subscriptions, visit mylola.com and enter the code YOGALAND40 when you subscribe.

2. Care/of is a monthly subscription vitamin service made from high, quality ingredients personally tailored to your exact needs. Their short quiz asks you about your diet, health goals, and lifestyle choices and uses these answers to create personalized vitamin packs just for you. For 50% off your first month of personalized care/of vitamins, visit takecareof.com and enter promo code YOGALAND50.

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Episode 148: Change is the Only Certainty…in Yoga

We’re so happy to be back for Season 2!

There’s that old adage, “Change is the only certainty in life.” And it applies to your yoga practice and teaching, too. This week, Jason and I are talking about the internal challenges, doubts, and insecurities that come up when we’re managing change in our practice.

We talk about:

* How Jason has changed as a student and a teacher throughout the years. He shares one transition that was particularly hard for him as a young teacher

* He gives advice for people who are hard on themselves after a shift because they feel disillusioned about some of the beliefs or techniques they were teaching previously

* Why Jason dislikes the word “master” (as in “yoga master”) and what happened in his life that empowered him to start experimenting with changing up yoga traditions and sharing his findings with his students

* The struggles that come with the evolution of modern yoga in the social media age

* Why it’s problematic for teachers to discourage their students from experimenting with other teachers and other ways of practicing

WRITE A YOGA PODCAST REVIEW

If you like the podcast, please leave a review or rating on iTunes! It makes it easier for others to find the podcast. If you don’t know how to leave a review, here are some step by step instructions. Woohoo! So easy!

SHOUT-OUT TO OUR SPONSORS

1. LOLA is a female-founded company offering 100 organic cotton tampons, pads, and liners. For every purchase, LOLA donates feminine care products to homeless shelters across the U.S. For 40% off all subscriptions, visit mylola.com and enter the code YOGALAND40 when you subscribe.

2. Care/of is a monthly subscription vitamin service made from high, quality ingredients personally tailored to your exact needs. Their short quiz asks you about your diet, health goals, and lifestyle choices and uses these answers to create personalized vitamin packs just for you. For 50% off your first month of personalized care/of vitamins, visit takecareof.com and enter promo code YOGALAND50.

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