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Tag Archives: business of yoga

Episode 162: Jason’s Guide to Teaching Private Yoga Sessions

Being a yoga teacher takes skill, knowledge, dedication, and often, perseverance. But you can have all of those things in spades and never quite earn enough money teaching group classes to be financially secure. Not to mention, racing from one studio to the next teaching group classes can be draining—both physically and mentally. One way to avoid this kind of burnout and bolster a your income is to find a few regular private yoga clients—something Jason enjoyed doing for many years.

In this episode, Jason shares his best advice for both the business and methodology of teaching yoga privates.

You’ll learn:

* Why it’s important to diversify the ways that you teach, both for business reasons and to help you avoid burn-out

* How teaching private yoga sessions can build your skill set as a yoga teacher

* How to start finding private students and how to price those sessions

* How to help students set goals and structure sessions around that

* A few ground rules to put into place before you take on a new private client

RECOMMENDED AND RELATED LINKS

Episode 151: Our Best Online Marketing Tips for Yoga Teachers

Episode 121: Q&A – Ideas for Building Your Business (And Your Confidence) as a Yoga Teacher

WRITE A YOGA PODCAST REVIEW

If you like the podcast, please leave a review or rating on iTunes! It makes it easier for others to find the podcast. If you don’t know how to leave a review, here are some step by step instructions. Woohoo! So easy!

SHOUT-OUT TO OUR SPONSORS

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Episode 159: Live Q&A: Thoughts on Creating Authentic Content and Curriculum

If there’s one topic that eludes yoga teachers most, it’s not the correct angle of the front knee in Anjaneyasana. It’s how to teach yoga and make a livable wage. We recorded this week’s episode live at Jason’s 300-hour training at Lovestory Yoga in San Francisco and answered student questions creating content that’s authentic and sustainable.

We talk about:

* Why quality is so much more important than quantity when it comes to content–even in the fast-paced world of social media

* A few ideas for diversifying your streams of income so you’re not relying solely on public yoga classes to pay your bills

* How to decide how much content to give away

* How to get beyond the daily grind to create a teaching curriculum

* When to hire others to help you scale your business (and what to contract out)

RECOMMENDED AND RELATED LINKS

Episode 121: Q&A – Ideas for Building Your Business (And Your Confidence) as a Yoga Teacher

Episode 145: Teaching Part-Time is Still Teaching

WRITE A YOGA PODCAST REVIEW

If you like the podcast, please leave a review or rating on iTunes! It makes it easier for others to find the podcast. If you don’t know how to leave a review, here are some step by step instructions. Woohoo! So easy!

SHOUT-OUT TO OUR SPONSORS

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Women shouldn’t have to compromise when it comes to feminine products. And, with Lola, there are no compromises. Lola products are 100 percent natural, made of 100 percent organic cotton with no added chemicals, fragrances, synthetics, or dyes. Plus, they now offer new hypoallergenic cleansing wipes. Their online subscription service is fully customizable, so it’s one less thing to worry about. For 40 percent off all subscriptions, visit Mylola.com and enter code YOGALAND40 when you subscribe.

Offering Tree makes it easy to build your own yoga website in about 30 minutes. It includes class scheduling, appointment booking, online payments, email marketing, website analytics, and more. It’s fully customizable and all services are included so it’s easy to get your business up and running. For 20% off your first 6 months, visit OfferingTree.com/YOGALAND now.

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Episode 151: Our Best Online Marketing Tips for Yoga Teachers

online marketing tips for yoga teachers - Jason Crandell quote
Like it or not, if you want to be a full-time yoga teacher today, digital marketing is a part of the job.

It doesn’t come easily to everyone, but through the years Jason and I have figured out what works for us. In this episode, which was recorded at one of Jason’s yoga teacher trainings at LoveStoryYoga in San Francisco, we share our best advice for yoga teachers who are trying to build a following online.

*Our best tips for creating consistent, authentic content for social media when marketing doesn’t come easily. (Particularly, we talk about how to be a storyteller, solve a problem, and start with your wheelhouse, and turn that into content.)

*How to use social media to attract private clients, as opposed to a mass audience.

*When it might be smarter to focus on in-person marketing and networking instead of online

*An easier way to gather student testimonials for social proof

*Suggestions for people who aren’t comfortable posting photos of themselves in yoga postures (and selfies in general!). Plus, Andrea’s tips for taking better photos.

*Advice for teachers who want to expand their teaching online by making yoga videos available online

RECOMMENDED AND RELATED LINKS

Adam Husler on Instagram

Episode 101: Learning, Growing, & Thriving After Injury with Laura Burkhart

WRITE A YOGA PODCAST REVIEW

If you like the podcast, please leave a review or rating on iTunes! It makes it easier for others to find the podcast. If you don’t know how to leave a review, here are some step by step instructions. Woohoo! So easy!

SHOUT-OUT TO OUR SPONSORS

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