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Episode 151: Our Best Online Marketing Tips for Yoga Teachers

online marketing tips for yoga teachers - Jason Crandell quote
Like it or not, if you want to be a full-time yoga teacher today, digital marketing is a part of the job.

It doesn’t come easily to everyone, but through the years Jason and I have figured out what works for us. In this episode, which was recorded at one of Jason’s yoga teacher trainings at LoveStoryYoga in San Francisco, we share our best advice for yoga teachers who are trying to build a following online.

*Our best tips for creating consistent, authentic content for social media when marketing doesn’t come easily. (Particularly, we talk about how to be a storyteller, solve a problem, and start with your wheelhouse, and turn that into content.)

*How to use social media to attract private clients, as opposed to a mass audience.

*When it might be smarter to focus on in-person marketing and networking instead of online

*An easier way to gather student testimonials for social proof

*Suggestions for people who aren’t comfortable posting photos of themselves in yoga postures (and selfies in general!). Plus, Andrea’s tips for taking better photos.

*Advice for teachers who want to expand their teaching online by making yoga videos available online

RECOMMENDED AND RELATED LINKS

Adam Husler on Instagram

Episode 101: Learning, Growing, & Thriving After Injury with Laura Burkhart

WRITE A YOGA PODCAST REVIEW

If you like the podcast, please leave a review or rating on iTunes! It makes it easier for others to find the podcast. If you don’t know how to leave a review, here are some step by step instructions. Woohoo! So easy!

SHOUT-OUT TO OUR SPONSORS

1. LOLA is a female-founded company offering 100 organic cotton tampons, pads, and liners. For every purchase, LOLA donates feminine care products to homeless shelters across the U.S. For 40% off all subscriptions, visit mylola.com and enter the code YOGALAND40 when you subscribe.

2. Care/of is a monthly subscription vitamin service made from high, quality ingredients personally tailored to your exact needs. Their short quiz asks you about your diet, health goals, and lifestyle choices and uses these answers to create personalized vitamin packs just for you. For 25% off your first month of personalized care/of vitamins, visit takecareof.com and enter promo code YOGALAND.

3. Away is a new kind of luggage that is designed to be resilient, resourceful, and essential to the way you travel today. They use high-quality materials at a lower price point than other brands because they sell directly on the Internet. Try it out for 100 days, and if you don’t love it return it for a full refund. For $20 off a suitcase, visit awaytravel.com/yogaland and use promo code YOGALAND at checkout.

4. Ohmme is a company that makes yoga and activewear clothing for men. The fit and function is phenomenal. Plus, their design and manufacturing process is sustainable since they use many recycled materials. For 20% off your Ohmme order, visit ohmme.com and use promo code YOGALAND20.

5. Storyworth makes it easy and fun for loved ones to tell their stories. Simply purchase a subscription for someone you love–like your father for Father’s Day!–and each week Storyworth will send them a question about their life. After a year, stories are bound in a beautiful book. For $20 off, visit storyworth.com/yogaland when you subscribe.

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Episode 149: How to Change Your Teaching Style Without Losing Your Students

This week’s episode is a continuation of last week’s discussion on how to cope with changes to your yoga practice and teaching style. Jason shares his more practical tips on how to change up your teaching style with grace. Something that is particularly challenging when your livelihood depends on an earlier approach.

We talk about:

* How Jason got started teaching in the Ashtanga tradition, and why he began to lose interest in that and move on to more technique-oriented approach

* A few pose techniques that Jason has changed his opinions on (and why). He talks about his approach to backbends, twists, Anjaneyasana (Low Lunge), and Eka Pada Rajakapotasana (Pigeon Pose).

* Why it’s a good idea to make changes to your yoga teaching schedule slowly over time. (Especially if you’re making a drastic change.)

* How to communicate your more subtle changes to your teaching approach to longtime students in a way that’s both diplomatic and respectful

RECOMMENDED AND RELATED LINKS

Episode 148: Change Is the Only Certainty…In Yoga

WRITE A YOGA PODCAST REVIEW

If you like the podcast, please leave a review or rating on iTunes! It makes it easier for others to find the podcast. If you don’t know how to leave a review, here are some step by step instructions. Woohoo! So easy!

SHOUT-OUT TO OUR SPONSORS

1. LOLA is a female-founded company offering 100 organic cotton tampons, pads, and liners. For every purchase, LOLA donates feminine care products to homeless shelters across the U.S. For 40% off all subscriptions, visit mylola.com and enter the code YOGALAND40 when you subscribe.

2. Care/of is a monthly subscription vitamin service made from high, quality ingredients personally tailored to your exact needs. Their short quiz asks you about your diet, health goals, and lifestyle choices and uses these answers to create personalized vitamin packs just for you. For 50% off your first month of personalized care/of vitamins, visit takecareof.com and enter promo code YOGALAND50.

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Episode 147: Jason’s Take on Yin Yoga

Jason Crandell quote

Since Jason so often emphasizes the importance of building strength — especially along the posterior chain (back side) of the body, I get asked all the time, “What does Jason think about Yin yoga?” For the Season 1 Finale, we decided to take on this topic. Yin is a popular style of yoga that emphasizes long, passive holds of various (mostly floor-based) poses.

In that light, Jason and I talk about:

* What happens to muscles when you stretch them passively for more than 60 seconds

* Why it’s never a good idea to stretch ligaments

* Who might be a good fit for a regular Yin practice and who should be more cautious

* Why it’s important to include strength building practices, especially for the posterior chain, if you’re going to regularly practice passive stretching

* The most important type of strength for injury prevention, and some examples of how to do it

RECOMMENDED AND RELATED LINKS

Episode 144: Ouch! How to Handle Your Sore Sacrum

Episode 76: Jason Crandell on Yoga Injuries – “Yoga is Good for You. Most Extreme Things are Not.”

Episode 74: Jill Miller Talks Honestly About Hip Replacement Surgery & How Yoga is in Need of a Tune Up

Episode 101: Learning, Growing, & Thriving After Injury with Laura Burkhart

WRITE A YOGA PODCAST REVIEW

If you like the podcast, please leave a review or rating on iTunes! It makes it easier for others to find the podcast. If you don’t know how to leave a review, here are some step by step instructions. Woohoo! So easy!

SHOUT-OUT TO OUR SPONSORS

1. LOLA is a female-founded company offering 100 organic cotton tampons, pads, and liners. For every purchase, LOLA donates feminine care products to homeless shelters across the U.S. For 40% off all subscriptions, visit mylola.com and enter the code YOGALAND40 when you subscribe.

2. If you’re like me and you wear your gym or yoga clothes 6 or 7 days a week, you want to look put together. My life has changed since Fabletics became a sponsor of the podcast. Their styles are super adorable and affordable. Get two pairs of leggings for $24 when you sign up to be a VIP. Go to fabletics.com/YOGALAND to take advantage of this deal, get exclusive discounts, and more.

3. Warby Parker offers boutique glasses at a revolutionary price. Glasses start at $95, including prescription lenses. Lens options include anti-glare, anti-scratch coatings, and even blue light filtering coatings. Download the Warby Parker app on your iPhoneX to try on glasses virtually. Or, get 5 pairs shipped directly to you so you can try them on in person with the In-Home Try On Kit. To order your free in-home  try on kit, go to WarbyParker.com/Yogaland.

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Episode 143: Full-Time or Part-Time? Things to Consider as You Forge Your Teaching Path

teaching yoga full-time or part-time | yoga quote by Jason Crandell

In this episode, Jason breaks down what he sees as some of the pros and cons of teaching full-time vs. teaching part-time. The bottom line is this: There’s not one right choice, but no matter whichever direction you choose, there are some challenges to overcome. (And if you’re considering becoming a yoga teacher because you think it would be an easy, relaxed lifestyle, well, you might want to reconsider.)

Here are a few of the things we discuss:

* Jason debunks the myth that yoga teachers have an easy work-life balance and explains why it’s so challenging to make a living as a yoga teacher.

* How being a yoga teacher has changed in the 20 years Jason’s been teaching.

* One of the biggest mistakes Jason sees yoga teachers make when they market themselves. Hint: It has to do with social media.

* Part-time teacher? Say it loud and proud.

RECOMMENDED AND RELATED LINKS

Episode 121: Ideas for Building Your Business (And Your Confidence!) as a Yoga Teacher

Episode 87: Jason’s Sequencing Philosophy, Thoughts on Retaining Students & Hip Impingement

WRITE A YOGA PODCAST REVIEW

If you like the podcast, please leave a review or rating on iTunes! It makes it easier for others to find the podcast. If you don’t know how to leave a review, here are some step by step instructions. Woohoo! So easy!

SHOUT-OUT TO OUR SPONSORS

1. LOLA is a female-founded company offering 100 organic cotton tampons, pads, and liners. For every purchase, LOLA donates feminine care products to homeless shelters across the U.S. For 40% off all subscriptions, visit mylola.com and enter the code YOGALAND40 when you subscribe.

2. If you’re like me and you wear your gym or yoga clothes 6 or 7 days a week, you want to look put together. My life has changed since Fabletics became a sponsor of the podcast. Their styles are super adorable and affordable. Get two pairs of leggings for $24 when you sign up to be a VIP. Go to fabletics.com/YOGALAND to take advantage of this deal, get exclusive discounts, and more.

3. Simple Habit is a 5-minute meditation app. They have super short, doable meditations that you can do everyday. It’s available on iOS, Android, and the web. Since it’s an app, you can easily track how many minutes of meditation you’ve done in a month, browse from over a thousand different topics, create playlists, and set daily reminders. It’s super convenient and will keep you in the habit. To try Simple Habit for free for a month, visit SimpleHabit.com/YOGALAND.

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Episode 142: Former Pro Snowboarder Katie Brauer on Her Transformation to Yoga Teacher & Entrepreneur

Katie Brauer quote - Katie Brauer podcast

Katie Brauer joins us this week for some straight talk. She shares about her background as a professional snowboarder turned yoga teacher, money mindset, and how she’s using her insights to help other teachers bust through their money blocks and create sustainable businesses.

Here are some highlights:

* Katie talks about her time as a professional snowboarder, what she learned from her experiences, and how she’s using that to help other yoga teachers

* How she overcame several injuries to come back to snowboarding and why she finally decided to retire from that life and become a yoga teacher

* The lessons she applied from her time as a athlete that helped her have a successful yoga business

* The biggest mistakes new yoga teachers make when they’re building a business.

* How to overcome the money blocks that many teachers struggle with.

RECOMMENDED AND RELATED LINKS

Katie’s Free Download: 7 Essential Qualities of Skillful Leadership

Katie Brauer website

The Yoga Professional Incubator

WRITE A YOGA PODCAST REVIEW

If you like the podcast, please leave a review or rating on iTunes! It makes it easier for others to find the podcast. If you don’t know how to leave a review, here are some step by step instructions. Woohoo! So easy!

SHOUT-OUT TO OUR SPONSORS

1. LOLA is a female-founded company offering 100 organic cotton tampons, pads, and liners. For every purchase, LOLA donates feminine care products to homeless shelters across the U.S. For 40% off all subscriptions, visit mylola.com and enter the code YOGALAND40 when you subscribe.

2. If you’re like me and you wear your gym or yoga clothes 6 or 7 days a week, you want to look put together. My life has changed since Fabletics became a sponsor of the podcast. Their styles are super adorable and affordable. Get two pairs of leggings for $24 when you sign up to be a VIP. Go to fabletics.com/YOGALAND to take advantage of this deal, get exclusive discounts, and more.

3. Simple Habit is a 5-minute meditation app. They have super short, doable meditations that you can do everyday. It’s available on iOS, Android, and the web. Since it’s an app, you can easily track how many minutes of meditation you’ve done in a month, browse from over a thousand different topics, create playlists, and set daily reminders. It’s super convenient and will keep you in the habit. To try Simple Habit for free for a month, visit SimpleHabit.com/YOGALAND.

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